Planète Drupal

Un compte rendu de la conférence PyCon 2014

whiskyechobravo.com - 17/04/2014 à 18:54

Après 8 jours d'activités, c'est aujourd'hui, le 17 avril, que prend fin la conférence PyCon 2014. PyCon est le plus grand rassemblement annuel de la communauté de Python, un langage de programmation développé en logiciel libre. Chez Whisky Echo Bravo, nous adorons ce langage à la fois élégant, portable et puissant.

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Catégories: Planète Drupal

Drupal 7.27 and 6.31 released

drupal.org - 16/04/2014 à 21:59

Drupal 7.27 and Drupal 6.31, maintenance releases which contain fixes for security vulnerabilities, are now available for download. See the Drupal 7.27 and Drupal 6.31 release notes for further information.

Download Drupal 7.27
Download Drupal 6.31

Upgrading your existing Drupal 7 and 6 sites is strongly recommended. There are no new features or non-security-related bug fixes in these releases. For more information about the Drupal 7.x release series, consult the Drupal 7.0 release announcement. More information on the Drupal 6.x release series can be found in the Drupal 6.0 release announcement.

Security information

We have a security announcement mailing list and a history of all security advisories, as well as an RSS feed with the most recent security advisories. We strongly advise Drupal administrators to sign up for the list.

Drupal 7 and 6 include the built-in Update Status module (renamed to Update Manager in Drupal 7), which informs you about important updates to your modules and themes.

Bug reports

Both Drupal 7.x and 6.x are being maintained, so given enough bug fixes (not just bug reports) more maintenance releases will be made available, according to our monthly release cycle.

Changelog

Drupal 7.27 is a security release only. For more details, see the 7.27 release notes. A complete list of all bug fixes in the stable 7.x branch can be found in the git commit log.

Drupal 6.31 is a security release only. For more details, see the 6.31 release notes. A complete list of all bug fixes in the stable 6.x branch can be found in the git commit log.

Security vulnerabilities

Drupal 7.27 and 6.31 were released in response to the discovery of security vulnerabilities. Details can be found in the official security advisory:

To fix the security problem, please upgrade to either Drupal 7.27 or Drupal 6.31.

Known issues

This security release introduces small API changes which may require code updates on sites that expose Ajax or multi-step forms to anonymous users, and where the forms are displayed on pages that are cached (either by Drupal or by an external system). See the Drupal 7.27 release notes and Drupal 6.31 release notes for more information.

Front page news: Planet DrupalDrupal version: Drupal 6.xDrupal 7.x
Catégories: Planète Drupal

Drupal.org Response to Heartbleed Security Incident

drupal.org - 09/04/2014 à 00:36

You may have heard that a vulnerability in the OpenSSL cryptographic library called Heartbleed or formally called CVE-2014-0160 has been disclosed and that it represents a potential security threat to a large number of websites. Using this vulnerability, malicious individuals could access sensitive information submitted by people actively visiting a website including usernames, passwords and credit card numbers. Users across the Internet should be especially aware of suspicious activity on their accounts.

We want to communicate a couple pieces of information about this news with regard to Drupal.org.

First, we want to communicate that members of the Drupal Association staff, Drupal Security Team and Drupal Infrastructure Team have reviewed Drupal.org's potential exposure to the vulnerability.

As of now, we have no indication that Drupal.org was attacked using this vulnerabililty. That said, the nature of the vulnerability makes an attack difficult to detect and we prefer to be cautious.

We have taken steps to protect users of Drupal.org, including a forced password reset for users with administrative access or access to code repositories for projects. While we have only forced the password reset for some users, we recommend that all of our users change their passwords.

We have taken the following steps to protect Drupal.org account holders:

  • Installed new SSL certificates based on a new private key
  • Revoked the old SSL certificates
  • Replaced the private strings (drupal_private_key and drupal_hash_salt) which are used for a variety of security related purposes in all Drupal sites
  • Replaced the private key used by the “bakery” single-sign-on system on Drupal.org
  • Removed all active sessions
  • Verified the email addresses in use today match those in use a week ago
  • Required that all Drupal.org users with administrative or project repository access to reset their passwords

Second, we simply want to help create awareness about the vulnerability and encourage people to review their sites for exposure. For more information, please see https://web.nvd.nist.gov/view/vuln/detail?vulnId=CVE-2014-0160

Feel free to comment on the post with any questions. Thank you!

Front page news: Drupal News
Catégories: Planète Drupal

Commerce Guys, l'éditeur Open Source de la solution Drupal Commerce, et Kameleoon, la référence française de l’A/B Testing, signent un accord de partenariat stratégique

commerceguys.com - 03/04/2014 à 09:00
Paris, le jeudi 3 avril 2014 – Pour diffusion immédiate    Commerce Guys, l'éditeur Open Source de la solution Drupal Commerce, annonce l’intégration de l’outil d’A/B Testing Kameleoon dans sa solution.    Pour rappel, Drupal Commerce est la seule solution eCommerce deux en un du marché : un eCommerce puissant et un outil de gestion de contenus. La solution est extrêmement flexible et disponible avec un accélérateur de sites (Commerce Kickstart) permettant de construire et administrer des sites de eCommerce complexes et ambitieux, mêlant contenus et eCommerce.   En 2 ans, pas moins de 36,000 sites marchands (parmi lesquels des sites comme Royal Mail, Cartier.com, Eurostar, Guerlain, NBC Universal) dans le monde ont été développés avec cette solution, récompensée à plusieurs reprises, notamment en remportant le grand prix et le prix de la meilleure technologie 2013 au Salon E-Commerce de Paris.     Aujourd’hui, grâce à ce nouvel accord avec Kameleoon, Commerce Guys répond à un enjeu de taille pour les e-commerçants, celui de maximiser les taux de transformation client et le ROI de leurs sites Internet.   Les fonctionnalités principales du module d’A/B Testing intégré à Drupal Commerce :
  • Interface graphique wysiwyg simple et accessible, l’utilisateur voyant directement à l’écran à quoi ressemblera le résultat final après ses modifications;
  • Changement d’image et de contenu à la volée, déplacement drag and drop de blocs, sélection multiples d’éléments, etc.
  • Moteur de ciblage et de personnalisation avancé ;
  • Indications de durée et de fiabilité/confiance du test ;
  • Reporting interne ou dans l’outil analytics du client avec une intégration native dans AT Internet, Google Analytics, Omniture, etc.
  • Montée en charge automatique via CDN.
Lancé en 2009 par une équipe française d’experts de l’optimisation de la conversion, Kameleoon n’a de cesse de se développer : Performance de la solution, expertise des équipes, proximité avec les utilisateurs, beaucoup d’atouts qui font de Kameleoon l’acteur phare de l’A/B Testing en France.   Ce partenariat stratégique revêt plusieurs volets, parmi lesquels la présence préférentielle de Kameleoon sur la Marketplace de modules de Drupal Commerce et l’intégration comme solution par défaut au sein de l’accérateur de sites Commerce Kickstart.   « Ce partenariat permet aux clients de Commerce Guys de disposer d’un outil d’A/B Testing parfaitement intégré à leur environnement. C’est un point essentiel pour maximiser le ROI de leurs sites Internet. Avec Drupal Commerce et Kameleoon, les marchands ont à leur disposition un outil simple et puissant leur permettant d’améliorer de manière significative la performance de leur site e-commerce.», déclare Jean-René Boidron, Président de Kameleoon.   « Pour aller chercher la croissance en eCommerce, il faut investir dans la compréhension profonde de ses clients et de leurs comportements d’achat sur le site. La solution Kameleoon, désormais intégrable à Drupal Commerce en quelques clics, va apporter à nos marchands un outil leur permettant de valider leurs changements ergonomiques par une méthode chiffrée et objective, afin in fine d’augmenter conversion, panier moyens et chiffre d’affaires ! Nous sommes très heureux d’avoir conclu cet accord avec cette belle start-up française dont la technologie est à la pointe de leur secteur.» déclare Frédéric Plais, CEO de Commerce Guys.     A propos de Commerce Guys   Figurant dans les rapports 2012 et 2013 parmi les Cool Vendors en E-Commerce de Gartner Inc. et lauréat des e-commerce Awards 2013 avec sa solution Commerce Kickstart 2.0, Commerce Guys est le créateur de Drupal Commerce, l'une des solutions de commerce électronique connaissant la plus forte croissance avec plus de 36 000 sites actifs à travers le monde.     Drupal Commerce est un logiciel révolutionnaire qui intègre le commerce, la gestion de contenus et de communauté créant une expérience Web qui apporte aux E-commerçants plus de trafic afin de générer davantage de ventes. La technologie et l'expérience de Commerce Guys offrent aux marchands en ligne des solutions E-commerce, dynamiques, novatrices et adaptées dont ils ont besoin pour se développer.   Plus d’informations : www.commerceguys.com, sur Twitter  (@commerceguys) et Facebook (https://www.facebook.com/commerceguys).     A propos de Kameleoon   Kameleoon est la référence française de l’A/B testing, une pratique incontournable pour optimiser la conversion de ses sites Internet. Simplicité, agilité, puissance : sa solution SaaS permet de réaliser, tester et analyser tout type de variante de page en minimisant la ressource informatique.  Plus d’une centaine de clients utilisent déjà Kameleoon pour la conversion de leurs sites: des grands groupes (PagesJaunes, Galeries Lafayette, Renault…) comme des pure players (SeLoger, ALittleMarket, RueduCommerce…).    
Catégories: Planète Drupal

Commerce Guys, the creators of Drupal Commerce, and Kameleoon, the French A/B Testing company, sign a strategic partnership agreement

commerceguys.com - 03/04/2014 à 09:00
Ann Arbor, Michigan, Thursday, April 3, 2014 - For Immediate Release

  Commerce Guys, the creator of the Open Source solution Drupal Commerce, announces the integration of the Kameleoon A/B Testing tool in its solution.    Drupal Commerce is the only eCommerce solution in the market today that is a powerful tool for both eCommerce and content management. The solution is extremely flexible and available with a site accelerator (Commerce Kickstart ) to build and manage complex websites that combine content and eCommerce.   In 2 years, Drupal Commerce has been used in no fewer than 36,000 live sites across the world, including Royal Mail, Cartier.com, Eurostar, Guerlain, and NBC Universal. Commerce Kickstart has won several awards in 2013, including the Grand Prize and Best Technology at the E-Commerce Paris Salon.   Today, thanks to this new agreement with Kameleoon, Commerce Guys meets a major challenge for e-merchants that maximizes customer conversion rates and the ROI of their websites.   Main features of the A/B Testing module integrated with Drupal Commerce:
  • Simple and accessible WYSIWYG UI : what the administrator changes right on the screen will look like exactly like the final result 
  • Edit wording, swap images, or drag and drop blocks of elements on your website pages
  • Advanced targeting features easily target promotional offers to each audience based on behavior and referral source
  • Automatically adjusts display to maximize the most effective layouts
  • Internal reporting and customer analytics tools available with native integration into AT Internet, Google Analytics, Omniture, etc.
  • Increase in automatic load via CDN.
Launched in 2009 by a French team of conversion optimization experts, Kameleoon is growing in numerous ways: performance of the solution, expertise of the teams, proximity to users…these are just some of the many advantages that make Kameleoon the flagship of A/B Testing in France .   This strategic partnership has several components, including the preferential presence of Kameleoon on the Drupal Commerce Marketplace module listing and integration as the default A/B Testing solution in the Commerce Kickstart site accelerator.   "This partnership allows customers of Commerce Guys to have a tool for A/B Testing perfectly integrated into their environment. This is an essential point to maximize the ROI of their websites. With Drupal Commerce and Kameleoon, merchants have at their disposal a simple and powerful tool to significantly improve the performance of their eCommerce site." said Jean -René Boidron, President of Kameleoon.   "To seek growth in eCommerce, the emerchants must invest in the deep understanding of its customers and their buying behavior. The ability to integrate Kameleoon with Drupal Commerce with a few clicks will bring to our merchants a tool to validate their changes with quantitative and objective methods, in order to increase conversion, average order size and loyalty! We are very pleased to have reached this agreement with this fine French start-up whose technology is at the forefront of their industry." said Fred Plais, CEO of Commerce Guys.     About Commerce Guys   Commerce Guys is the creator of and expert in Drupal Commerce, one of the fastest growing eCommerce solutions with over 36,000 active sites worldwide. Drupal Commerce is a revolutionary software integrating commerce, content and community to create engaging Web experiences that bring e-retailers more traffic to drive more results. Commerce Guys’ technology and expertise provides online merchants with the powerful, responsive and innovative eCommerce solutions they need to thrive.    Commerce Guys won eight awards in 2013, including the overall Grand Prize and the Gold Prize in the technology category at the E-commerce Paris Awards. The company was also awarded the Gold Prize for best new electronic software solution at the American Business Awards, also known as The Stevies.   Visit us at www.CommerceGuys.com. Follow us on Twitter (@commerceguys) and Facebook (facebook.com/commerceguys). Be a part of the movement at DrupalCommerce.org.     About Kameleoon   Kameleoon is the French company for A/B Testing, an essential practice to optimize the conversion of Internet sites. Simplicity, agility, power: its SaaS solution allows the creation, testing and analysis of any type of page variation, minimizing IT resources. More than a hundred customers already use Kameleoon to optimize their sites: both large groups (PagesJaunes, Galeries Lafayette, Renault ...) and pure players (SeLoger, Alittlemarket, RueduCommerce...).    
Catégories: Planète Drupal

Drupalcamp Soleil 2014

groups.drupal.org/france - 02/04/2014 à 14:04
Début:  2014-05-24 09:00 - 2014-05-25 18:00 Europe/Paris Drupalcamp or Regional Summit Organizers:  asplamagnifique DuaelFr FMB Grimreaper izus keyral Event url: 

http://soleil2014.drupalcamp.fr/

Le Drupalcamp Soleil 2014 est un événement national autour de Drupal organisé par l’association Drupal France & Francophonie.

Les 24 et 25 mai 2014 à l’école Epitech à Montpellier, l’événement rassemblera les personnes utilisant ou souhaitant utiliser le logiciel de gestion de contenu, libre et open source Drupal.

Organisé sur 2 jours, la fréquentation prévisionnelle est de 80 à 120 personnes.

Pour en savoir plus, rendez-vous sur le site officiel.

Catégories: Planète Drupal

Standardisation PHP : le groupe PHP-FIG et les standards PSR

riff.org - 02/04/2014 à 00:00

Avec la montée progressive en niveau d'exigence des projets PHP, notamment dans les projets en entreprise comme les extranets et applications spécifiques, le rôle des frameworks et CMS devient prééminent et, avec leur poids, le besoin de coopérer sans devoir réinventer la roue dans chaque silo technologique: Symfony, Zend Framework, Drupal, et tous les autres.

Depuis 2009, le groupe PHP-FIG s'est fondé pour favoriser l'interopérabilité entre tous ces frameworks, CMS et grandes applications en définissant des standards permettant aux projets d'utiliser des composants à l'interface standardisée pour favoriser le mix and match des meilleurs outils dans chaque environnement. Parmi ces standards:

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Catégories: Planète Drupal

5 Ways to Prepare Your eCommerce Site for Globalization

commerceguys.com - 31/03/2014 à 16:28
Thanks for Calvin Scharffs from our Marketplace partner Lingotek for sharing some industry insight. Globalization is all about planning. One forgotten detail can mean major headaches down the road—you end up replicating content across languages, and hit a “garbage in, garbage out” situation that could take a long time to clean up. Here are five ways to prepare for smart, tidy global growth.   Set the right foundation. Be sure to launch your globalization efforts on an adaptable content management system that is designed with extensibility in mind. Drupal is the perfect starting place, with its community-generated add-ons that accommodate the versatility crucial in international eCommerce.
  Go multilingual. Your biggest markets are most likely non-English speaking. To maximize your online presence, offer at least two language options. Find out if any of your systems aren’t equipped with multilingual capabilities, so you can address the challenge before you transition.
  Accommodate many currencies. Check to see if your currencies are converting correctly. Make sure that the currency and date displays always reflect a user’s local currency, so that they’ll have the simplest possible path to purchasing from you.  
  Be agile. Time is of the essence when it comes to penetrating potential international markets. Strategize your globalization with an eye for efficiency. Adopt the tools that will help you stay fast, including translation management, which enables companies to capture, reuse and recycle their online content—providing the best efficiency for current, consistent content for all customers, everywhere.
  Localize. When you translate content, make sure that you also localize—use the appearance and colloquialisms that your audience is familiar with. Otherwise, you risk alienating your customers with cultural faux pas, such as using a color that signifies bad luck, or translating a phrase that works in English, but means something unbecoming in your target language.
  By addressing these five aspects of global-ready eCommerce, you’ll jump on the fast lane to effective globalization. 






Catégories: Planète Drupal

5 manières de préparer votre site e-commerce à la mondialisation

commerceguys.com - 31/03/2014 à 14:00
Merci Calvin Scharffs, marketplace partenaire, Lingotek.

La mondialisation est une question de planification. Un simple détail oublié peut représenter de sacrés cauchemars plus tard, vous finissez par dupliquer du contenu dans les différentes langues et aboutir à une situation de « garbage in, garbage out » qui pourrait prendre pas mal de temps à résoudre. Voici cinq manières de vous préparer à unecroissance mondiale intelligente et harmonieuse.

  Établissez la bonne fondation. Veillez à lancer vos efforts de mondialisation sur un système de gestion de contenu adaptable conçu avec une extensibilité à l'esprit. Drupal est le parfait point de départ, avec ses extensions générées par la communauté qui prennent en charge la polyvalence essentielle à l'e-commerce international.
  Soyez multilingue. Vos plus gros marchés sont probablement des pays non-anglophones. Pour maximiser votre présence en ligne, offrez au moins deux langues au choix. Renseignez-vous pour savoir si l'un de vos systèmes n'est pas équipé de capacités multilingues et ce, pour pouvoir régler le problème avant la transition.
  Acceptez plusieurs devises. Vérifiez que vos devises se convertissent correctement. Assurez-vous que les affichages de la devise et de la date reflètent toujours la devise locale d'un utilisateur, de manière à simplifier au maximum sa procédure d'achat.  
  Faites preuve de souplesse. Le temps presse quand il s'agit de pénétrer les marchés internationaux potentiels. Élaborez des stratégies pour votre mondialisation dans une optique d'efficience. Adoptez les outils qui vous permettront de garder le rythme, y compris la gestion de traduction, qui permet aux entreprises de capturer, réutiliser et recycler leur contenu en ligne, procurant ainsi la meilleure efficacité pour le contenu actuel et constant pour tous les clients, partout dans le monde.
  Localisez. Lorsque vous traduisez du contenu, n'oubliez pas de localiser, en d'autres termes utilisez l'aspect et les expressions idiomatiques auxquels vos clients sont habitués. Autrement, vous risquez d'aliéner vos clients par unfaux-pas culturel, par exemple, utiliser une couleur qui porte malheur ou bien traduire une expression qui est correcte en anglais mais n'est pas convenable dans votre langue cible.
  Si vous vous penchez sur ces cinq aspects de l'e-commerce mondial, vous atteindrez une mondialisation efficace à la vitesse grand V. 






Catégories: Planète Drupal

Entrepreneurship is 80% sales and marketing

buytaert.net - 28/03/2014 à 18:29
Topic: Startup lessonsBusinessAcquia

Background in business is a 'nice to have', not a 'must have' for an aspiring entrepreneur. I had no solid business background when I founded Mollom or Acquia (I launched them roughly at the same time).

Other than the standard things (an idea, passion and the willingness to act), the most important thing that aspiring entrepreneurs need is the understanding that 80% of entrepreneurship is sales and marketing. If as a founder, you're not obsessed with sales and marketing, you're a liability rather than an asset.

You don't have to be the best sales and marketing guy (I am far from that), but you better enjoy getting other people excited about your project, company or product. It will help you not only with finding customers, but also with recruiting a world-class team, raising venture capital, and more. So if there is one thing you should learn before starting a company, it is "sales and marketing" (in the broad sense) — and you better be passionate about it, because you'll invest years of your life to selling and evangelizing to make your company a success. Without customers or a team, you won't need any other skills, because you'll be out of business.

You need to be talking about your idea all the time. Too many entrepreneurs believe that if they build a killer product, customers will come. It almost never works like that. Smart entrepreneurs do it backwards; they find customers first and build their product only when they have customers ready to start paying. Not testing the market by selling from day one can lead to months, if not years, of wasted time and money. So stop being so secretive about your idea. You will never find your product-market fit by keeping your idea secret until it is perfect. If you're afraid of people telling you that your idea is stupid, chances are you may not be ready to be an entrepreneur.

Catégories: Planète Drupal

Do well and do good

buytaert.net - 26/03/2014 à 15:38
Topic: DrupalAcquiaBusiness

This blog post is on purpose, Open Source, profit and pie. This week I had an opportunity to meet Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum. I was inspired by the following comment he made (not his exact words):

"Because companies strive to have a positive balance sheet, they take more in, than they give out. However, as individuals, we define success as giving more than you take. Given that many of us are leaders as individuals *and* also leaders in our businesses, we often wrestle with these opposing forces. Therein lies the leadership challenge."

I’ve seen many Open Source developers struggle with this as they are inherently wired to give back more than they take. Open Source developers often distrust businesses, sometimes including their own employer, because they take more than they give back. They believe businesses just act out of greed and self-interest.

This kind of corporate distrust comes from the “fixed-pie concept"; that there is only so much work or resources to go around, and as pieces of the pie are taken by some, there is less left for everyone else. The reality is that businesses are often focused on expanding the pie. As the pie grows, there is more for everyone. It is those who believe in the "expanding-pie concept" who can balance the opposing forces. It is those who believe in the "fixed-pie concept" who worry about their own self-interests and distrust businesses.

Imagine a business that is born out of a desire to improve the world, that delivers real value to everyone it touches. A business that makes employees proud and where team members are passionate and committed. A business that aspires to do more than just turn a profit. A business that wants to help fuel a force of good. That is Acquia for me. That should be your employer for you (whoever your employer is).

The myth that profit maximization is the sole purpose of business is outdated, yet so many people seem to hold on to it. I started Acquia because I believed in the potential and transformative nature of Drupal and Open Source. The purpose of business is to improve our lives and create value for all stakeholders.

Acquia's growth and capital position has given me power and responsibility. Power and responsibility that has enabled me to give back more and grow the pie. I have seen the power that businesses have to improve the world by accelerating the power of good, even if they have to take more than they give. It's a story worth telling because business is not a zero-sum game with one winner. I believe Open Source companies are in a prime position to balance the opposing forces. We can do well and do good.

Catégories: Planète Drupal

Guest Blog: eCommerce for Manufacturers Part 3: Customer Experience

commerceguys.com - 24/03/2014 à 05:00
The third and last in the series on "eCommerce for Manufacturers" from Alex Salvador of Drupal Commerce Delivery Partner The Jibe

Following up on our Sales & Marketing post from last week, today we examine how to optimize customer experience on a manufacturing eCommerce site. 

eCommerce will enrich the customer experience through expediting sales and providing the flexibility to purchase anytime, anywhere. Yet it is critical to keep users on track with an intuitive interface, especially when you are transitioning existing customers–often businesses–to the new online platform. Customers expect a simplified experience that benefits them, so a well thought out user interface, meaningful navigation and useful content have to be a top priority.      Customer Service    More often than not, manufacturing selling involves business to business (B2B) sales. Historically, selling in this environment did not require highly sophisticated digital tools. However, as technology has evolved for consumers, the more technology savvy ones are increasingly demanding a higher level of digital service.    Purchasing a quality product through a consistently reliable seller is critical to the success of their own business. Ease of use and excellent support and customer service are crucial in order to maintain the relationship. eCommerce introduces an opportunity to bring a better customer experience to users.    A customer relationship management system (top-of-the funnel) combined with a customer success management system (customer health and up-sell opportunities) will help you attend to your new and existing customers.    Some other tips to consider:   
  • Ensure that your contact information is easy to find on the homepage.
  • Provide a reason for your clients to come back such as a section on tips or education material.
  • Send a follow up email to confirm all orders (and bring customers back with a follow-up promotion).
  • Sales Representatives should confirm orders that are especially large or include unique shipping.
  • Consider the possibility of incorporating live chat to aid the order process.
  User Interface   The user interface (UI) is the web page. The layout of the UI controls how the visitor achieves their purpose on the site. Therefore, it needs continuity and flow, avoiding all unnecessary clutter and employing clear calls to action.    Search is one of the main ways customers discover content, and is part of an overall strategy for good usability. A site-wide filtered search system (think Amazon.com) will allow users to find what they are looking for quickly and efficiently, by narrowing down their search results to a selected few items matching their criteria.    As always, consistency of the interface across customer research, discovery, and purchase is necessary. Each page should be branded in a consistent manner and, ideally, on the same domain. In order to promote trustworthiness - and arguably ease of management for the store owner - the user should not be redirected to a bolt-on store to complete their purchase.     Your product pages are integral to closing the deal. Large, professional product images communicate the quality of your product. Clear language and obvious calls-to-actions (CTAs) are extremely important to conversion. Optimize the product page heading with precise SEO keywords, and provide the necessary product details to the right hand side of the image. Include a details tab that gives more extensive product information so that users can go deeper after a quick initial assessment.    Employing social proof by adding product reviews or customer testimonials to your product pages can improve conversion. If you use the latter, make sure you can back them up; this means including names, photographs, and very precise references to how they benefited from your products and services. Security badges and logos count here, but if you can, choose a select few that are recognizable. Some trusted logos include: McAfee, VeriSign, and PayPal.    Personalization automatically improves the shopping experience. Cross-sells and up-sells: ‘you may also like’ and ‘people who purchased this product also purchased,’ are courteous marketing tools that can make customer decisions quicker and easier. In turn, transparency around shipping details and return policies (if applicable) is important to buyers of manufactured goods, so put your policies in plain view.      Mobile    Now, more than ever, the ability of users to access your site on a mobile device is a must. It is crucial that site users are able to achieve things on the go: finding a location, investigating product reviews, or completing a quick order. Due to limited real estate, mobile eCommerce (or m-commerce) demands an above average search mechanism and a smart navigation.    Tablets are a common tool in the modern corporate office, and optimizing your site to respond to different devices and browsers ensures a seamless online commerce experience. An attractive, responsive site on tablet will potentially increase the size of the order. Research has shown how shopping on a tablet can improve sales through the endowment effect, giving the user the sensation of both value and ownership.    When it comes to customer experience on a manufacturing website, robustness does not have to mean a compromise in refinement. Drupal Commerce provides the tools to create custom eCommerce solutions that are sleek, usable and highly effective.    Thanks for tuning in! Check out The Jibe Blog for more eCommerce insights. And check out some interesting stats about mobile.      Read week one's post on Product Customization   Read last week's post on Sales & Marketing  
Catégories: Planète Drupal

Assemblée générale extraordinaire du 2 avril 2014

drupalfr.org - 22/03/2014 à 09:55
Fichier attachéTaille dff-ag-2014-2.pdf73.64 Ko

Chers adhérents,
J’ai le plaisir de vous convier à une assemblée général extraordinaire de notre association le mercredi 2 avril prochain, conformément à l’article 8 des statuts.
Cette réunion se tiendra le mercredi 2 avril 2014 à partir de 19h à la Maison des Associations du 3ème, 5 rue Perrée, 75003 Paris, dans la salle 1.
. Cette assemblée extraordinaire fait suite a celle organisée le 18 mars 2014 qui n’a pas réunit le quorum nécessaire au vote sur la modification des statuts de notre association. Conformément à l’article 8.2 nous convoquons une nouvelle assemblée générale extraordinaire. Celle-ci aura pour objet la soumission au vote de modifications de nos statuts, notamment sur la constitution du conseil d’administration et sur son mode de scrutin.
Si vous ne pouvez être physiquement présent lors du vote, vous pouvez vous faire représenter par un autre membre de l’association muni d‘un pouvoir régulier (ou vous pouvez l’envoyer à l’adresse de l’association au minimum 4 jours avant l’assemblée générale).
Vous pouvez également participer à l'assemblée générale par un moyen de communication électronique permettant de vous identifier formellement. Dans ce cas, si vous souhaitez participer aux votes vous devrez renoncer à l'anonymat des votes afin de les transmettre.
Je vous rappelle également que seuls les membres à jour de leur cotisation peuvent participer à l’assemblée générale et participer au vote, n'hésitez pas à adhérer dés à présent grâce au bulletin d'adhésion en ligne http://drupalfr.org/sites/default/files/formulaire-adherent-drupalfr.pdf ou sur place le jour même.

Olivier Friesse
Président sortant Drupal France & Francophonie

En page d'accueil : Annonce
Catégories: Planète Drupal

Assemblée générale extraordinaire du 2 avril 2014

groups.drupal.org/france - 21/03/2014 à 23:04
Début:  2014-04-02 19:00 - 21:00 Europe/Paris User group meeting Organizers:  noisetteprod Event url: 

http://www.meetup.com/drupal-france-francophonie/events/172637702/

Chers adhérents,
J’ai le plaisir de vous convier à une assemblée général extraordinaire de notre association le mercredi 2 avril prochain, conformément à l’article 8 des statuts.
Cette réunion se tiendra le mercredi 2 avril 2014 à partir de 19h à la Maison des Associations du 3ème, 5 rue Perrée, 75003 Paris, dans la salle 1.
. Cette assemblée extraordinaire fait suite a celle organisée le 18 mars 2014 qui n’a pas réunit le quorum nécessaire au vote sur la modification des statuts de notre association. Conformément à l’article 8.2 nous convoquons une nouvelle assemblée générale extraordinaire. Celle-ci aura pour objet la soumission au vote de modifications de nos statuts, notamment sur la constitution du conseil d’administration et sur son mode de scrutin.
Si vous ne pouvez être physiquement présent lors du vote, vous pouvez vous faire représenter par un autre membre de l’association muni d‘un pouvoir régulier (ou vous pouvez l’envoyer à l’adresse de l’association au minimum 4 jours avant l’assemblée générale).
Vous pouvez également participer à l'assemblée générale par un moyen de communication électronique permettant de vous identifier formellement. Dans ce cas, si vous souhaitez participer aux votes vous devrez renoncer à l'anonymat des votes afin de les transmettre.
Je vous rappelle également que seuls les membres à jour de leur cotisation peuvent participer à l’assemblée générale et participer au vote, n'hésitez pas à adhérer dés à présent grâce au bulletin d'adhésion en ligne http://drupalfr.org/sites/default/files/formulaire-adherent-drupalfr.pdf ou sur place le jour même.

Olivier Friesse
Président sortant Drupal France & Francophonie

Catégories: Planète Drupal

Le nouveau bureau ADFF élu pour 2014 !

drupalfr.org - 21/03/2014 à 13:09

Lors de l'assemblée générale ordinaire du 18 mars 2014, les membres de l'association ont élu le nouveau bureau.

Voici les résultat du scrutin :

  • Anne Sophie Picot : 34 (élue)
  • Alexandre Israël : 7
  • Christophe Villeneuve : 27 (élu)
  • Edouard Cunibil : 33 (élu)
  • Florent Torregrosa : 23 (élu)
  • Frédéric G. Marand : 31 (élu)
  • Julien Dubreuil : 32 (élu)
  • Léon Cros : 35 (élu)
  • Olivier Pierre : 30 (élu)
  • Simon Morvan : 29 (élu)
  • Vincent Maucorps : 25 (élu)
  • Viriginie Jarosik : 28 (élue)

Nombre de participants + procurations : 37
Nombre de suffrages exprimés : 36

Le bureau se réunira dans le courant de la semaine prochaine pour désigner en son sein les nouveaux président, trésorier et secrétaire de l'association.

En page d'accueil : Annonce
Catégories: Planète Drupal

Acquia certification for Drupal

buytaert.net - 20/03/2014 à 21:16
Topic: DrupalAcquia

I'm proud to share that Acquia announced its certification program today. You can now get "Acquia certified" in Drupal development, something I'm pretty excited about.

This is something I've been hoping to see in the community. While there have been other experiments around certification, we as a community have lacked a way to ensure professional standards across Drupal. Over the years, I've heard the demand coming from partners and clients who need a way to evaluate the skills of people on their teams. More and more, that demand has drowned out any perceived criticisms of a certification for Drupal.

A good certification is not just a rubber stamp, but a way for people to evaluate their own abilities, and make plans for improving their knowledge. In some countries, certification is really important to create a career path (something I learned when visiting India). For these reasons, I feel Drupal's growth and development has been hindered without a formal certification in place.

The certification we've built is based on the combined years of experience among Acquia staff who oversee and manage thousands of Drupal sites. We've observed patterns in errors and mistakes; we know what works and what doesn't.

People have debated the pros and cons of software certifications for years (including myself), especially where it involves evaluating candidates for hire. Certainly no certification can be used in isolation; it cannot be used to evaluate a candidate's ability to perform a job well, to work in teams or to learn quickly. Certification can, however, provide a valuable data point for recruiters, and a way for developers to demonstrate their knowledge and stand out. It is undeniably valuable for people who are early in their Drupal career; being certified increases their chance to find a great Drupal job opportunity.

One of the biggest challenges for Drupal adoption has been the struggle to find qualified staff to join projects. Certification will be helpful to recruiters who require that job candidates have a good understanding of Drupal. There are many other aspects to recruitment for which certification does not provide a substitute; it is only one piece of the puzzle. However, It will provide organizations added confidence when hiring Drupal talent. This will encourage the adoption of Drupal, which in turn will grow the Drupal project.

The community has been talking about this need for a long time. One approach, Certified to Rock, evaluated an individual's participation and contribution in the Drupal community. Acquia's certification is different because we're assessing Drupal problem-solving skills. But the community needs more assessments and qualifications. I hope to see other providers come into this space.

Catégories: Planète Drupal

Guest Blog: eCommerce for Manufacturers Part 3: Customer Experience

commerceguys.com - 20/03/2014 à 19:28
The third and last in the series on "eCommerce for Manufacturers" from Alex Salvador of Drupal Commerce Delivery Partner The Jibe

Following up on our Sales & Marketing post from last week, today we examine how to optimize customer experience on a manufacturing eCommerce site. 

eCommerce will enrich the customer experience through expediting sales and providing the flexibility to purchase anytime, anywhere. Yet it is critical to keep users on track with an intuitive interface, especially when you are transitioning existing customers–often businesses–to the new online platform. Customers expect a simplified experience that benefits them, so a well thought out user interface, meaningful navigation and useful content have to be a top priority.      Customer Service    More often than not, manufacturing selling involves business to business (B2B) sales. Historically, selling in this environment did not require highly sophisticated digital tools. However, as technology has evolved for consumers, the more technology savvy ones are increasingly demanding a higher level of digital service.    Purchasing a quality product through a consistently reliable seller is critical to the success of their own business. Ease of use and excellent support and customer service are crucial in order to maintain the relationship. eCommerce introduces an opportunity to bring a better customer experience to users.    A customer relationship management system (top-of-the funnel) combined with a customer success management system (customer health and up-sell opportunities) will help you attend to your new and existing customers.    Some other tips to consider:   
  • Ensure that your contact information is easy to find on the homepage.
  • Provide a reason for your clients to come back such as a section on tips or education material.
  • Send a follow up email to confirm all orders (and bring customers back with a follow-up promotion).
  • Sales Representatives should confirm orders that are especially large or include unique shipping.
  • Consider the possibility of incorporating live chat to aid the order process.
  User Interface   The user interface (UI) is the web page. The layout of the UI controls how the visitor achieves their purpose on the site. Therefore, it needs continuity and flow, avoiding all unnecessary clutter and employing clear calls to action.    Search is one of the main ways customers discover content, and is part of an overall strategy for good usability. A site-wide filtered search system (think Amazon.com) will allow users to find what they are looking for quickly and efficiently, by narrowing down their search results to a selected few items matching their criteria.    As always, consistency of the interface across customer research, discovery, and purchase is necessary. Each page should be branded in a consistent manner and, ideally, on the same domain. In order to promote trustworthiness - and arguably ease of management for the store owner - the user should not be redirected to a bolt-on store to complete their purchase.     Your product pages are integral to closing the deal. Large, professional product images communicate the quality of your product. Clear language and obvious calls-to-actions (CTAs) are extremely important to conversion. Optimize the product page heading with precise SEO keywords, and provide the necessary product details to the right hand side of the image. Include a details tab that gives more extensive product information so that users can go deeper after a quick initial assessment.    Employing social proof by adding product reviews or customer testimonials to your product pages can improve conversion. If you use the latter, make sure you can back them up; this means including names, photographs, and very precise references to how they benefited from your products and services. Security badges and logos count here, but if you can, choose a select few that are recognizable. Some trusted logos include: McAfee, VeriSign, and PayPal.    Personalization automatically improves the shopping experience. Cross-sells and up-sells: ‘you may also like’ and ‘people who purchased this product also purchased,’ are courteous marketing tools that can make customer decisions quicker and easier. In turn, transparency around shipping details and return policies (if applicable) is important to buyers of manufactured goods, so put your policies in plain view.      Mobile    Now, more than ever, the ability of users to access your site on a mobile device is a must. It is crucial that site users are able to achieve things on the go: finding a location, investigating product reviews, or completing a quick order. Due to limited real estate, mobile eCommerce (or m-commerce) demands an above average search mechanism and a smart navigation.    Tablets are a common tool in the modern corporate office, and optimizing your site to respond to different devices and browsers ensures a seamless online commerce experience. An attractive, responsive site on tablet will potentially increase the size of the order. Research has shown how shopping on a tablet can improve sales through the endowment effect, giving the user the sensation of both value and ownership.    When it comes to customer experience on a manufacturing website, robustness does not have to mean a compromise in refinement. Drupal Commerce provides the tools to create custom eCommerce solutions that are sleek, usable and highly effective.    Thanks for tuning in! Check out The Jibe Blog for more eCommerce insights. And check out some interesting stats about mobile.      Read week one's post on Product Customization   Read last week's post on Sales & Marketing  
Catégories: Planète Drupal

Drupal.org Downtime: Mar 19th 5PM PDT (Mar 20th 0:00 UTC)

drupal.org - 18/03/2014 à 22:55

Drupal.org will be going down for up to 1 hour starting Wednesday, Mar 19, 17:00 PDT (Mar 20, 0:00 UTC). This maintenance window will be used for routine Drupal module updates, which need to alter large tables. Logging into sub-sites (api.drupal.org, groups.drupal.org, etc) will be down; they will otherwise remain available. Please follow the @drupal_infra Twitter account for updates during the downtime. Thanks for your patience!

Catégories: Planète Drupal

Commerce Bundle: Taking the “Un!” out of bundles

commerceguys.com - 18/03/2014 à 16:29
First, let’s clarify our meaning of the term “bundle”. Mothers consider their newborns “little bundles of joy”. Drupal developers feel giddy when they create a new “bundle of fields on an entity type”. Today, however, we’ll be looking at a far more sinister definition; the one used inside the marketing dept. i.e. product bundles.   I imagine the idea of product bundles originated somewhere in Ancient Egypt during the reign of the Pharaohs. It likely occurred when an engineer in the Mummification department who was struggling to come up with new product ideas decided to swing by the Marketing department for some friendly banter.   Marketing Manager: “Greetings Amun. How’s it going?”   Engineer: “Not so well. I’ve got His Royal Pain-in-the-Butt Tutankhamun breathing down my neck to increase our product line. I’ve told him a thousand times that making mummies only requires three things 1. gauze wrap, 2. embalming fluid, and 3. a nasal brain extractor. What am I to do?!”   Marketing Manager: “Now I’m just spitballing here, but since you’re so good at wrapping, heh heh, why not just wrap all three of those products up, and sell them together as a new product? You know, a DIY mummy kit.”   Engineer: (Sigh)   and the world was given product bundles.     Now we’re happy to announce that Drupal Commerce sites can offer their customers product bundles in the form of the Commerce Bundle module. Some notable features of the module are:   Product attribute support Let’s say that one of your products are all the boondoggle keychains you made at scout camp. They come in a variety of sizes and colors (i.e. attributes), and now you want to bundle them with your Three Wolf Moon t-shirts that have attributes as well. Commerce Bundle will generate select widgets for each attribute per product in your bundle, so that a customer can choose the exact bundle configuration they desire.   Bundle pricing at the product level This gives you complete control over the price of each item in your bundle. For example, you might have created a bundle containing your illustrations of mythical creatures. You’d like to sell the colored illustrations for $5 more than the black and white. In this case, just set the bundle item price for colored to the desired amount, and you’re all set. This also means that the total bundle price is determined by the sum of the item prices.   Multi-quantity product support Maybe your keychain/t-shirt bundle isn’t selling so well, and you’d like to sweeten the deal by adding a second keychain for free! This can be done by setting Unit Quantity=2 for your keychain group. The unit quantity tells commerce_bundle how many of a particular product is required when bundle quantity equals one.   Bundles function at the line item level Your bundles really only act as a bundle on the Add to Cart form and when a customer is managing their cart (i.e. removing bundles, changing quantity). Once checkout begins, there is no concept of a bundle, just a group of line items in a cart. This means that the module will play nice with other modules in the Drupal Commerce ecosystem e.g. Commerce Reports.     This project was built by Commerce Guys, and sponsored by Idea Den.

 

Catégories: Planète Drupal

Commerce Bundle: Taking the “Un!” out of bundles

commerceguys.com - 18/03/2014 à 16:29
First, let’s clarify our meaning of the term “bundle”. Mothers consider their newborns “little bundles of joy”. Drupal developers feel giddy when they create a new “bundle of fields on an entity type”. Today, however, we’ll be looking at a far more sinister definition; the one used inside the marketing dept. i.e. product bundles.   I imagine the idea of product bundles originated somewhere in Ancient Egypt during the reign of the Pharaohs. It likely occurred when an engineer in the Mummification department who was struggling to come up with new product ideas decided to swing by the Marketing department for some friendly banter.   Marketing Manager: “Greetings Amun. How’s it going?”   Engineer: “Not so well. I’ve got His Royal Pain-in-the-Butt Tutankhamun breathing down my neck to increase our product line. I’ve told him a thousand times that making mummies only requires three things 1. gauze wrap, 2. embalming fluid, and 3. a nasal brain extractor. What am I to do?!”   Marketing Manager: “Now I’m just spitballing here, but since you’re so good at wrapping, heh heh, why not just wrap all three of those products up, and sell them together as a new product? You know, a DIY mummy kit.”   Engineer: (Sigh)   and the world was given product bundles.     Now we’re happy to announce that Drupal Commerce sites can offer their customers product bundles in the form of the Commerce Bundle module. Some notable features of the module are:   Product attribute support Let’s say that one of your products are all the boondoggle keychains you made at scout camp. They come in a variety of sizes and colors (i.e. attributes), and now you want to bundle them with your Three Wolf Moon t-shirts that have attributes as well. Commerce Bundle will generate select widgets for each attribute per product in your bundle, so that a customer can choose the exact bundle configuration they desire.   Bundle pricing at the product level This gives you complete control over the price of each item in your bundle. For example, you might have created a bundle containing your illustrations of mythical creatures. You’d like to sell the colored illustrations for $5 more than the black and white. In this case, just set the bundle item price for colored to the desired amount, and you’re all set. This also means that the total bundle price is determined by the sum of the item prices.   Multi-quantity product support Maybe your keychain/t-shirt bundle isn’t selling so well, and you’d like to sweeten the deal by adding a second keychain for free! This can be done by setting Unit Quantity=2 for your keychain group. The unit quantity tells commerce_bundle how many of a particular product is required when bundle quantity equals one.   Bundles function at the line item level Your bundles really only act as a bundle on the Add to Cart form and when a customer is managing their cart (i.e. removing bundles, changing quantity). Once checkout begins, there is no concept of a bundle, just a group of line items in a cart. This means that the module will play nice with other modules in the Drupal Commerce ecosystem e.g. Commerce Reports.     This project was built by Commerce Guys, and sponsored by Idea Den.

 

Catégories: Planète Drupal

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